Why Recycle Denim?
What has a pair of jeans to do with environmental issues?
Do you really pollute the environment when purchasing a new pair of jeans?
Yes, you do. And jeans do have a lot to do with the environment.
Cotton as a pollutant
Approximately 100 cubic ft (10 m3) fresh water is used to product a single pair of jeans. This is mainly due to the big water demand of cotton production.
Whenever we purchase a new pair of jeans – or dispose of an old one, for that matter – another 100 sq ft of fresh water have been wasted.
So if there is only one smart way of reusing this material, we can say that we did a great deal in order to save our environment.
This is one reason why we started allidenim.com (also read about the Old Blue program – coming soon). All your recycling ideas are welcome!